Ten years ago, there was no Twitter or Facebook, and some businesses were still adjusting to the use of the Internet as a business medium. Today, a business without an Internet presence is considered an anomaly as many would question if it could even compete. A better description of a business without the Internet presence is like a dinosaur that will soon be extinct. Information Technology services have completely changed how modern business operates as it has made it possible for all sizes of businesses to compete and has changed how companies market and advertise their products to current and potential customers. In addition, businesses can attribute the improved knowledge acquired from customers to the developments in IT services, which has resulted in both money saving and money making.
IT Services Have Leveled the Playing Field For All Businesses
IT Services have made it possible for small businesses and entrepreneurs to be able to compete with big businesses through e-commerce and internet marketing. With the advancement of the Internet, businesses now have lower costs as they are able to perform much of their marketing and advertising efforts themselves within minutes. IT services have evolved to such an extent that they have made it possible for an entrepreneur to market themselves in the same way that a large business would with similar effectiveness.
When you think of the “Wonder of Information Technology Services in the Business World”, you must consider the impact IT have had on the development of social and professional networking forums such as Facebook, Twitter and LinkedIn.
The advancement in Information Technology made it possible for these networking forums to exist and they have changed how business now takes place. Almost every business now tries to make sure that it advertises its products on Facebook and almost all have a Twitter account to ensure that instant feedback from their customers can occur on a 24-hour basis.
Ten years ago, it would be almost unfathomable that a business’s future might be dependent on how it’s viewed by people on Facebook and Twitter. Nowadays, businesses promote new products on Twitter. Moreover, Facebook is where many businesses test out products or go to find out what products people want from their companies. On the other hand, if a company receives a negative review from Facebook followers, it can significantly impact the company’s value in the marketplace. Nevertheless, without the advancement in IT Services, the impact of Facebook and Twitter on Modern Business would never have occurred.
The Improved Communication Between Customers and Businesses is a Byproduct of the Evolution of IT Services
IT Services have helped to completely transform the business communication relationship between customers and businesses. Prior to the emergence of Facebook, companies would send out email surveys to customers and could only hope for a response.
Today, the evolution of IT Services has made it possible for Facebook to exist. Also, it has made it possible for companies to learn from their customers what they like about their products and what they want from the company. Plus, this information is received immediately. No longer does a company have to wait until their marketing surveys are returned and analyzed to determine in what direction they need to go with their products. Instead, an employee or business owner can visit their Facebook page or visit their Twitter account and they can find out immediately what the public thinks of their products.
The evolution and improvements that have taken place in Information Technology Services have completely transformed the way business occurs in today’s marketplace. More productive and cost efficient IT Services have increased competitors, because nowadays, almost anyone can start a business and create products and services based on the feedback of their customers.
The Wonder of Information Technology Services in the Modern Business Era has changed the way business operates forever and there is no end in sight to the amount of changes and improvements that will occur.